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Pathway Education – Guiding Students, Ranking Smarter

Pathway Education wanted stronger visibility among student searches. A focused SEO plan—centered on crawl error fixes, keyword targeting, and student-relevant blogs—drove traffic up by 40% while reducing bounce rate by 15%. Key services gained traction on Google, helping convert traffic into valuable inquiries.

Months 1–2 – Foundation & Technical Cleanup

Phase
Focus Area
Actions & Deliverables
Month 1–2
Foundation & Technical Cleanup
  • Resolved crawl errors and implemented accurate 301 redirects-
  • Enhanced mobile responsiveness and boosted Core Web Vitals scores.
  • Compressed images and applied lazy loading to speed up page performance.

Months 3–4 – Keyword & Content Strategy

Phase
Focus Area
Actions & Deliverables
Month 3–4
Keyword & Content Strategy Launch
  • Identified high-volume, low-competition keywords focused on student queries.
  • Developed SEO content briefs tailored to educational pain points.
  • Created and rolled out a long-tail keyword blog calendar to drive traffic

Months 5–6 – Optimization & Results

Phase
Focus Area
Actions & Deliverables
Month 5–6
Optimization & Conversion Focus
  • Monitored keyword rankings and adjusted content strategy accordingly.
  • Refined content layout and UX to improve the user journey.
  • Strengthened internal linking to enhance navigation and SEO signals
Results
Performance Milestones
  • Organic traffic surged by 20%–40%.
  • 15+ keywords ranked on Google Page 1–7.
  • Bounce rate dropped by 5%–15%.
  • Average session time increased by 15%–20%

Interiorhubs – Designing Spaces, Elevating Search Presence

Interiorhubs targeted local homeowners and offices through location-specific keywords and strong local SEO. With structured content, optimized service pages, and an upgraded Google Business Profile, the brand saw a 35% rise in organic traffic and stronger keyword rankings for areas like Rajarhat and Dumdum, driving measurable engagement growth.

Months 1–2 – Foundation & Technical SEO

Phase
Focus Area
Actions & Deliverables
Month 1–2
Technical SEO & Site Architecture
  • Revamped site structure and internal linking for cleaner navigation.
  • Compressed images to enhance loading speed.
  • Improved Core Web Vitals across service pages.
  • Implemented structured data for service and location-based content

Months 3–4 – Keyword Strategy & Local SEO

Phase
Focus Area
Actions & Deliverables
Month 3–4
Keyword Targeting & Local SEO Setup
  • Focused on high-intent, location-based keywords like “interior designer in Rajarhat”, “modular kitchen Dumdum”.
  • Developed SEO blog content covering interior trends, styling, and Vastu.
  • Optimized Google Business Profile with rich visuals, reviews, and service keywords.
  • Built local citations and secured relevant backlinks on interior directories and real estate forums

Months 5–6 – Engagement & Visibility Gains

Phase
Focus Area
Actions & Deliverables
Month 5–6
Engagement Metrics & Link Building
  • Tracked ranking improvements and user behavior to optimize content.
  • Acquired guest posts on design & real estate blogs.
  • Promoted blog content in niche lifestyle and home decor communities.
  • Strengthened local presence by managing Google Business Profile reviews & photos
Results
Performance Highlights After 6 Months
  • Organic traffic grew by 35%, especially for location-based searches.
  • 6+ keywords ranked between Google Page 1–7.
  • Bounce rate dropped by 12%, with a 15–20% increase in time-on-site.
  • Keyword visibility improved for “interior designer in Rajarhat” and “modular kitchen Dumdum”.
  • Local SEO gains: more profile views, calls, and direction requests on Google Business
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